A company not involved in manufacturing that brings together buyers and sellers in different countries is usually referred to as a
A) franchise.
B) contract manufacturer.
C) strategic intermediary.
D) trading company.
E) joint venture.
Question 2How do proactive and reactive public relations strategies differ? Describe the steps necessary to implement each strategy.
Question 3What are the major differences between sales-based and communications-based advertising objectives?
Question 4The role of export agents is to
A) bring buyers and sellers from different countries together and collect a commission for arranging sales.
B) purchase products from different companies and sell them to foreign countries.
C) help a firm to make direct investments in foreign countries.
D) contact domestic firms about the opportunities available in exporting.
E) arrange for licensing agreements between domestic and foreign firms.
Question 5The text lists six main objectives of public relations efforts. List three of these objectives. Then give an example by identifying a company that sells a product you purchase or provides a service you use. Explain how this company could try to achieve each of the four objectives.
Question 6What are the important issues to consider when developing advertising objectives?
Question 7The extent of Raytheon's participation in global business is selling the batteries it manufactures to companies in Spain. In this case, Raytheon is a(n)
A) trading company.
B) importer.
C) exporter.
D) franchiser.
E) contract manufacturer.
Question 8Public relations is the one tool that can accomplish a tough and often unpleasant task for a company. What is it, and how does public relations get involved? Give at least two real-life examples of this process.
Question 9Describe the major types of advertising, and discuss how they differ.
Question 10Henderson Synthetics is a producer of chemical products aimed at increasing agricultural yield per acre. Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries; however, it is costly to obtain market research to confirm this. If Henderson Synthetics wanted to temporarily try out these international markets with a minimal level of commitment and cost, it should use
A) contract manufacturing.
B) exporting.
C) joint ventures.
D) licensing.
E) subsidiaries.
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