The ____ is the difference in value between a nation's exports and its imports.
A) net trade value
B) export/import ratio
C) gross domestic product
D) balance of payments
E) balance of trade
Question 2Product placement is the strategic location of products ________________.
A) in television commercials
B) in print advertisements
C) within entertainment media content
D) on billboards in busy intersections
E) on store shelves
Question 3Not all media are created equal when it comes to corporate advertising. Compared to others, which two forms of media are particularly well suited to corporate advertising efforts?
a. radio and television
b. newspapers and magazines
c. Internet and mobile devices
d. television and magazines
Question 4Which of the following is used to help maintain a more favorable balance of trade by a country?
A) Limiting imports
B) Limiting exports
C) Establishing exchange controls
D) Increasing gross domestic product
E) Changing political systems
Question 5Which of the following is a key factor used to determine a product's promotion mix?
A) Push and pull channel policies
B) Sales representatives' compensation
C) Competitors' product prices
D) Regulatory requirements
E) Management bias and preferences
Question 6Which of the following companies would most likely focus on corporate advertising?
a. a kitchen appliance manufacturer
b. a designer shoe producer
c. a small electronics parts manufacturer
d. a family-owned ice cream producer
Question 7____ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank.
A) Embargoes
B) Export tariffs
C) Quotas
D) Import tariffs
E) Exchange controls
Question 8_____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.
A) Personal selling
B) Sales promotion
C) Merchandising
D) Advertising
E) Public relations
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