When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n)
A) tariff.
B) embargo.
C) restrictive product standard.
D) quota.
E) balance of trade restriction.
Question 2Which of the following is a major goal of integrated marketing communications?
A) To better coordinate the firm's supply chain.
B) To achieve a specific return on investment.
C) To dispute competitors' strengths.
D) To control the firm's marketing environment.
E) To send a consistent message to consumers.
Question 3Buzz marketing and viral marketing have many similarities and overlaps. One way to distinguish them is that, in general, buzz marketing involves ____ and viral marketing involves ____.
a. participation in events or experiences; online or face-to-face talk about the events or experiences
b. Internet marketing; mobile marketing
c. professionals providing advice and recommendations; ordinary people providing advice and recommendations
d. promotions on corporate websites; discussions on social network websites
Question 4Italy currently limits the number of Coach bags that can be imported during a one-year period, since Coach bags are made in New York, USA. This is an example of a(an) ____
A) exchange control limit.
B) embargo.
C) quota.
D) import tariff.
E) supply limit.
Question 5Laws, government regulations, and industry self-regulation ______________ deceptive promotion.
A) have done nothing to decrease
B) have caused an increase in
C) have eliminated all
D) have helped decrease
E) have created new forms of
Question 6Public relations has been around for a long time. An early version of influencer marketing involved a technique still used today. It was very big in the 1800s, when P.T. Barnum got people talking by
a. funding events for charity organizations.
b. setting up publicity stunts.
c. holding the first press conferences.
d. hiring people to talk about his business.
Question 7If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, Germany would be using a(n)
A) embargo.
B) boycott.
C) exchange control.
D) import tariff.
E) quota.
Question 8__________ is anything that reduces an integrated marketing communication's clarity and accuracy.
A) Feedback
B) Channel capacity
C) Noise
D) Communication channel
E) Coding process
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