A marketer's use of _____________ tends to be irregular.
A) advertising.
B) sales promotion.
C) public relations.
D) personal selling.
E) marketing.
Question 2The term business markets refers only to producer markets.
Indicate whether the statement is true or false
Question 3Which direct marketing medium currently has the highest response rate?
a. telemarketing
b. infomercial
c. direct mail
d. advertorial
Question 4When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing
A) sales promotion.
B) advertising.
C) guerrilla marketing.
D) personal selling.
E) public relations.
Question 5The owner of a trucking business, who buys gasoline from the nearby service station for the company trucks, is a part of a business market.
Indicate whether the statement is true or false
Question 6Your phone rings one evening at dinnertime. A man says he's calling from a nationwide magazine subscription service and wants to know about your hobbies and interests and what you like to read. He proceeds to tell you about a special deal if you order three magazines. This type of telemarketing will most likely act to
a. furnish helpful information about the company.
b. annoy consumers and alienate them from the company.
c. create a favorable image of the company.
d. promote the company in an inexpensive way.
Question 7Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Albott's use of which one of the following elements of the promotion mix?
A) Packaging
B) Personal selling
C) Sales promotion
D) Public relations
E) Telemarketing
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