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Sheko Sheko
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6 years ago
Retailers like Target and Kmart are considered to be members of which business market?
 A) Reseller
  B) Customer
  C) Producer
  D) Institutional
  E) Services

Question 2

In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage.. Still in its early stages, the company is looking to get its name out there as much as possibleand with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. Still looking to get the company name out, the team at MyMVPs begins to think of ways to make people aware of the site's various benefits. To date, they have relied on word-of-mouth to advertise, but they are interested in any possibility that may help build brand awareness. Marketers refer to this process as
 a. chaos scenario.
  b. mere exposure.
  c. product placement.
  d. media impression.

Question 3

Why is public relations an important form of communication about a company? Discuss negative public relations, and give an example.

Question 4

Motorola buys silicone, which is used in its chip-making process. Motorola produces microchips for use within a wide variety of products for other firms, such as Ford, GM, and Samsung. Motorola is a buyer in a(n) ____ market.
 A) producer
  B) government
  C) reseller
  D) construction
  E) institutional

Question 5

HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies. Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school ways of thinking about branding, forged in years of working solely with traditional media. One drawback for advertisers when subcontracting out to creative teams or external sources like HollywoodBranding is that
 a. they often duplicate the tactics already found in traditional advertising agencies.
  b. they resist trying new ideas or taking risks.
  c. their efforts may easily clash with the overall company efforts.
  d. they do not possess the skills to understand and reach today's consumers.

Question 6

Discuss the impact that social media has had on the strategy for promotion.

Question 7

Snappy Tools, Inc, purchases hammers, bolts, and other hardware items from a variety of manufacturers and sells them to hardware stores at a price that includes a profit for Snappy Tools, Inc The company would be part of what type of business market?
 A) Reseller
  B) Producer
  C) Consumer
  D) Government
  E) Supply
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Snofox68Snofox68
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Sheko Author
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6 years ago
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