The only way to measure the benefits of sponsoring an event is to determine how often the sponsor's name appears at the event and in media coverage of the event.
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Question 2Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.
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Question 3Wholesalers do not engage in selling to reseller, government, or institutional users.
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Question 4An important guideline for effective event sponsorship is to look for a match or overlap between the lifestyles of the event attendees and the benefits your product can deliver.
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Question 5Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.
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Question 6A majority of the promotional funds spent on event sponsorships today go toward sporting events.
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Question 7Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.
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