It is not enough for a promotional message to be translated into the target audience's language; ...

Answer to #1

TRUE

Answer to #2

FALSE

Answer to #3

FALSE

Answer to #4

The earliest type of retailing was most likely conducted between individuals who produced a surplus to sell to or trade with individual buyers. These early retailers often gathered in marketplaces to sell their items. Markets have existed for at least 5,000 years.

Answer to #5

A bill of lading is a document issued by a carrier (transporter) to a shipper (exporter) acknowledging that the carrier has received the goods. It describes the kind and quantity of goods the carrier receives from the shipper, as well as how the goods will be shipped and where they are going. A certificate of origin is a document that indicates the country in which goods being exported are obtained, produced, manufactured, or processed.

Answer to #6

An export management company (EMC) specializes in helping businesses distribute products. EMCs typically specialize in specific products and markets. An EMC can act as an agent, or broker, for a company, bringing together buyers and sellers but typically not taking title, or ownership of the product. As an agent, EMCs are typically paid based on a percentage of sales. EMCs sometimes do take ownership of a product, but then they incur the risk of selling the product. Profits for the EMC can be higher with this strategy, however.

Answer to #7

Wholesalers and retailers break the large bulk created by other channel members into an assortment of products for others to buy. They also provide information to others in the channel. They store products until others need them. Finally, they may transport products, provide financing, and help promote products.

Answer to #8

International retailers must decide between a localized or a global strategy. The strategy chosen will depend upon the products and the markets served.

Answer to #9

Stores are considered to have wide product width when there are a wide variety of product categories. Product categories have depth when there are many variations within a category.

Answer to #10

A foreign trade zone is an area designated by a country as a specialized zone where products may be exempt from duties.

Answer to #11

A company is most likely to engage in indirect exporting when it is not fully committed to international marketing.