A salesperson should help a customer define his or her problem if he or she:

A salesperson should help a customer define his or her problem if he or she:
 a. has no active product choice criteria.
 b. has explicit choice criteria.
 c. has conflicting choice criteria.
 d. has inadequate or vague choice criteria.
 e. is a first-time customer.

Question 2

What type of attitude measure is being used when a respondent is asked: Place the following seven brands of soft drinks based on your preference by using 1 to indicate your first choice and 7 to indicate your last choice?
 a. Ranking
 b. Rating
 c. Sorting
 d. Index measure

Question 3

The GDP of Erehwon is 200 billion. The GDP of Utopia is 75 percent greater than Erehwon's. What is Utopia's GDP?

Question 4

Which of the following actions of a salesperson is considered appropriate?
 a. A salesperson needs to attend to a sociable person as quickly as possible.
 b. A salesperson should try to list all the products and sell as much as possible to an impulsive customer.
 c. An indecisive type of customer should be given a lot of alternatives and explanations about the products by the salesperson.
 d. A salesperson should point out errors in a decisive customer's judgment about the product and assist in making the correct decision.
 e. A salesperson should list all the sales points quickly and firmly and avoid overkill when handling an interrupter type of customer.

Question 5

What type of attitude statement is the following: I plan to buy a new car within the next six months?
 a. Cognitive
 b. Behavioral
 c. Actuarial
 d. Affective

Question 6

Widgets cost the manufacturer 1.50 to make; they sell for 2.25 each. How many widgets does the manufacturer need to sell to make a profit of 15,000?

Question 7

In today's highly competitive environment, even discounters must offer luxury services because customers expect it.
 
 Indicate whether the statement is true or false

Question 8

What type of attitude statement is the following: My new Honda Fit gets 35 miles to the gallon on the highway?
 a. Affective
 b. Behavioral
 c. Cognitive
 d. Likert

Question 9

Far Away Exports has a deal with a transport company to ship its packages to China for a flat rate of 15 per package. If the company ships more than 50 packages in a week, it receives a 10 percent discount on that week's shipping bill. In a recent month, Far Away sent 45 packages in week one; 52 in week two; 57 in week three; and 39 in week four. How much did Far Away spend on shipping to China that month?

Question 10

Which of the following is true about common customer service initiatives?
 a. Merchandise availability as a service is a pre-transaction service.
 b. Complaint handling is a post transaction service.
 c. Keeping your store open till midnight is a transaction service.
 d. Gift wrapping is a post-transaction service.
 e. Having credit purchases is a pre-transaction service.

Question 11

Which aspect of an attitude is a consumer referring to when she says: I love my new Honda Accord?
 a. Cognitive
 b. Behavioral
 c. Disjoint
 d. Affective