What type of experimental design is this?
a. Static group design
b. After-only design
c. Time series design
d. Pretest-posttest control group design
Question 2Advertising, publicity, and public relations are all aspects of
A) distribution
B) pricing
C) selling
D) promotion
Question 3The climax of a successful buying plan is active ________, which involves finding mutually satisfying solutions for parties with conflicting objectives.
a. suspecting
b. prospecting
c. negotiation
d. participation
e. investigation
Question 4What type of experimental design is this?
a. Static group design
b. After-only design
c. One-group pretest-posttest design
d. Posttest-only control group design
Question 5The strongest driver of international marketing has been
A) the opening of new markets around the world
B) the invention of the Internet
C) the North American Free Trade Agreement
D) the adoption of the Euro in much of Europe
Question 6At the end of the selling season, the buyer reviews all of the merchandise performance in what many retailers call a:
a. line review.
b. multi review.
c. parallel review.
d. reference value.
e. comparative study.
Question 7What type of experimental design is this?
a. Pretest-posttest control group design
b. Posttest only-control group design
c. Static design
d. After-only design
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