When shoppers at Crestwood Mall in St. Louis are asked questions about which products they plan to ...

When shoppers at Crestwood Mall in St. Louis are asked questions about which products they plan to buy at the mall during their visit, what type of survey is this?
 a. Mall intercept
 b. Callback
 c. Internet
 d. Direct mail

Question 2

Embassy Suites, a Hilton Hotels chain, saw an opportunity to offer guests additional entertainment, dining, and shopping amenities and built new units next to shopping centers. This is an example of a:
 a. shopping center or mall.
 b. business district.
 c. freestanding location.
 d. nontraditional location.
 e. nonstore-based retailer.

Question 3

Typically, which of the following is the most expensive type of survey to conduct per respondent?
 a. Mail survey
 b. Phone survey
 c. Internet survey
 d. Personal interview

Question 4

To successfully reach a target market, using market segmentation, the target market should be:
 a. measurable, precise, and motivated to buy the selected merchandise.
 b. measurable, accessible, and substantial enough to be profitable.
 c. measurable, profitable, and willing to purchase.
 d. neglected by the competition, motivated to spend, and substantial enough to be profitable.
 e. financially attractive, underserved, and willing to spend.

Question 5

When a respondent fails to answer a question asked during a personal interview, this is called a(n):
 a. callback.
 b. item nonresponse.
 c. prop.
 d. self-administered questionnaire.

Question 6

An employee at a restaurant takes the leftover food to feed her family. This is known as shrinkage and is not necessarily unethical.
 
 Indicate whether the statement is true or false

Question 7

When an interviewer says to a respondent during a personal interview: Tell me more about why you say that the chili tastes okay, this is an example of a:
 a. dialog box.
 b. callback.
 c. probe.
 d. CATI.

Question 8

Which of these need not necessarily be an ethical dilemma?
 a. A small manufacturer paying slotting fees to get shelf space.
 b. An employee checking his bank account details after work hours using Internet available in office.
 c. A retailer deciding to buy products from a company which does not provide good working conditions for its employees.
 d. A retailer deducting the cost of unsold goods from the vendor's payments.
 e. A retailer replacing an older but skilled employee by a younger one who is ready to work for lesser wages.