A face-to-face communication in which a researcher asks questions to respondents is called a:
a. personal interview.
b. focus group.
c. mixed-mode survey.
d. CATI.
Question 2Every state regards unredeemed gift cards as income of the retailer and not as unclaimed property.
Indicate whether the statement is true or false
Question 3What type of question occurs when an interviewer asks an interviewee: Why do you feel that way?
a. Biased question
b. Unstructured question
c. Self-selection question
d. Structured question
Question 4Millie wanted to buy a new car during the weekend. She could not buy one because of government restrictions. Which of these laws would be the cause for her dissatisfaction?
a. Green River Ordinances
b. Sabbath Codes
c. Unfair Trade Practice Laws
d. Franchise Laws
e. Blue Laws
Question 5What type of question asks the respondent to indicate his age by selecting one of six age-category ranges from a list?
a. Open-ended question
b. Unstructured question
c. Biased question
d. Structured question
Question 6HomeKare, a national manufacturer of home and lawn care equipment, will supply TJ's Lawn and Garden Shops with its popular snow blower only if TJ's agrees to carry some of its other lesser-known products, such as lawn mowers, weed whackers, etc. HomeKare is enforcing a(n):
a. one-way exclusive dealing agreement.
b. complete-line policy.
c. tying agreement.
d. implied warranty to carry a full line.
e. dual-line distribution agreement.
Question 7When an interviewer is unable to record responses of the interviewee verbatim because the interviewee is talking very fast, what type of error is this?
a. Self-selection error
b. Acquiescence error
c. Extremity error
d. Interviewer error
Question 8Nike agrees to supply The Sport Shop with its line of athletic gear as long as The Sport Shop does not carry New Balance and Reebok shoes. The two companies are establishing a tying agreement.
Indicate whether the statement is true or false
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