When a researcher calls a potential respondent by phone, and that person hangs up the phone without answering the survey questions, we call that person a:
a. participant-observer.
b. nonrespondent.
c. moderator.
d. respondent.
Question 2________ is at the root of the collaboration found in today's supply chains; it is also the major cause of the conflict found in supply chains.
a. Interdependency
b. Flexibility
c. Transparency
d. Affability
e. Change
Question 3The difference between respondents to a mail survey and nonrespondents to that survey is called:
a. refusal error.
b. nonresponse error.
c. administrative error.
d. social desirability.
Question 4________ are similar to conventional marketing channels, yet one of the members takes the initiative to lead the channel by applying the principles of effective interorganizational management, which is the management of relationships between the various organizations in the supply chain.
a. Retailer-owned cooperatives
b. Wholesaler-sponsored voluntary groups
c. Corporate vertical marketing channels
d. Franchises
e. Administered channels
Question 5The people who fill out and return a mail survey are called:
a. participant-observers.
b. moderators.
c. focus group participants.
d. respondents.
Question 6________ are wholesale operations organized and owned by retailers; these are most common in hardware retailing.
a. Retailer-owned cooperatives
b. Wholesaler-sponsored voluntary groups
c. Corporate vertical marketing channels
d. Franchises
e. Administered channels
Question 7When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying process, this is an example of:
a. secondary research.
b. primary research.
c. pseudo research.
d. participant-observaton.
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