Which of the following is not a factor on which retailers can compete for target customers?
a. Price relative to competitor.
b. Salary offered to employees.
c. Friendliness of the store personnel.
d. Product choice.
e. Ambience of the store.
Question 2All of the following are disadvantages of secondary data EXCEPT:
a. it does not apply to the population under study.
b. it uses different units of measurement.
c. it does not refer to the time period of interest to the researcher.
d. it is typically less expensive than primary data.
Question 3Critical time is the time when consumers form lasting impressions regarding the soundness of their purchase decision.
Indicate whether the statement is true or false
Question 4Data that have already been collected in a previous research study are called:
a. primary data.
b. secondary data.
c. pseudo data.
d. cross-checks.
Question 5If a(n) ________ is not made, the information gathered is often mentally recorded and influences future shopping processes.
a. suspect
b. prospect
c. purchase
d. union
e. approach
Question 6When different researchers repeat a study and obtain very similar results, this is an example of:
a. free-association.
b. replication.
c. a case study.
d. narrowcasting.
Question 7________ typically involves infrequently purchased expensive products of high risk. Here the consumer desires a lot of new information.
a. Habitual problem solving
b. Limited problem solving
c. Extended problem solving
d. Standard problem solving
e. Post purchase problem solving
Question 8What type of technique is used when respondents are asked to respond to this idea: People who have an American Express Gold card are ________?
a. Free-association
b. Paired comparison
c. TAT
d. Sentence completion
Question 9________ occurs when the consumer's desired state of affairs departs sufficiently from the consumer's actual state of affairs.
a. Problem recognition
b. Stimulus
c. Problem solving
d. Negotiation
e. Arbitration
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