________ line is the private-label branding strategy where a known designer develops a line exclusively for the retailer.
a. Brand
b. Product
c. Store
d. Company
e. Designer
Question 2A series of interviews with key managers, sales people, wholesalers, and retailers in an attempt to explore the problems that are occurring in a business are called a(n):
a. situation analysis.
b. case study.
c. research proposal.
d. interrogative technique.
Question 3Today, most private labels are inexpensive, low quality knockoffs of popular items whose low costs enable retailers to increase their gross margins.
Indicate whether the statement is true or false
Question 4Which of the following is the first step in the problem-definition process?
a. Identifying key problems.
b. Choosing the unit of analysis.
c. Writing the research objectives.
d. Identifying key symptoms of the problem.
Question 5Private-label branding may be ________ branding, when a retailer develops its own brand name and contracts with a manufacturer to produce the product with the retailer's brand.
a. strategic
b. product
c. store
d. occasional
e. window
Question 6When a company's actual sales dollars are ten percent less that what was projected, we say that a ________ has occurred.
a. debriefing
b. problem
c. confidentiality
d. random error
Question 7Following are the ways by which retailer stores are categorized, except:
a. where it is located.
b. if it sells private label products.
c. by annual sales volume.
d. by NAICS code.
e. by number of outlets.
Question 8The difference between what is and what we hoped would happen is called a:
a. decision statement.
b. research proposal.
c. problem.
d. debriefing.
Question 91 Retailing is actually the last step in a supply chain that may stretch from either Europe or Asia to your hometown discount store.
Indicate whether the statement is true or false
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