One advantage of the online environment is that it makes which of the following research tools more accessible?
a. opinion studies
b. international trade figures
c. consumer behavior statistics
d. government statistics
e. all of the above
Question 2In traditional marketing, a situation analysis forms the foundation of opinions and facts, with better marketing planning and marketing implementation being the result. In electronic marketing, is this also the case?
a. Yes
b. No
Question 3In terms of implementing marketing plans, the WWW is a medium for
a. Stimulating innovative development
b. Gaining awareness by prospects
c. Improving customer contact
d. Improving corporate memory with customer databases
e. All of the above
Question 4Electronic marketing resources are utilized in which of the following ways
a. Tactical execution of the marketing plan
b. Strategic focusing of the marketing plan
c. Limited primarily to the selling process
d. A and B
e. All of the above
Question 5What major forces are driving business to incorporate electronic marketing tools into the operations?
a. Speed
b. Accessibility
c. Accuracy of information
d. Competitive advantage
e. All of the above
Question 6Computer networks which provide services within an organization but are not necessarily connected to the Internet are called
a. Non-Internet Networks
b. Extranets
c. Intranets
d. Asynchronous nets
e. None of the above
Question 7Affinity marketing is built on the belief that mutual benefits are for
a. One time purchases
b. Years of brand loyalty
c. Frequent repurchases
d. B and C only
e. None of the above
Question 8HTML is widely used as a component in optical scanning and electronic coupon dispensing.
a. True
b. False