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Sheko Sheko
wrote...
Posts: 363
Rep: 0 0
6 years ago
One advantage of the online environment is that it makes which of the following research tools more accessible?
 a. opinion studies
  b. international trade figures
  c. consumer behavior statistics
  d. government statistics
  e. all of the above

Question 2

In traditional marketing, a situation analysis forms the foundation of opinions and facts, with better marketing planning and marketing implementation being the result. In electronic marketing, is this also the case?
 a. Yes
  b. No

Question 3

In terms of implementing marketing plans, the WWW is a medium for
 a. Stimulating innovative development
  b. Gaining awareness by prospects
  c. Improving customer contact
  d. Improving corporate memory with customer databases
  e. All of the above

Question 4

Electronic marketing resources are utilized in which of the following ways
 a. Tactical execution of the marketing plan
  b. Strategic focusing of the marketing plan
  c. Limited primarily to the selling process
  d. A and B
  e. All of the above

Question 5

What major forces are driving business to incorporate electronic marketing tools into the operations?
 a. Speed
  b. Accessibility
  c. Accuracy of information
  d. Competitive advantage
  e. All of the above

Question 6

Computer networks which provide services within an organization but are not necessarily connected to the Internet are called
 a. Non-Internet Networks
  b. Extranets
  c. Intranets
  d. Asynchronous nets
  e. None of the above

Question 7

Affinity marketing is built on the belief that mutual benefits are for
 a. One time purchases
  b. Years of brand loyalty
  c. Frequent repurchases
  d. B and C only
  e. None of the above

Question 8

HTML is widely used as a component in optical scanning and electronic coupon dispensing.
 a. True
  b. False
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nadiahoque14nadiahoque14
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Posts: 311
Rep: 6 0
6 years ago
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Sheko Author
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6 years ago
What an awesome place to get free homework help
wrote...
6 years ago
What makes it awesome is that you posted, thanks for trusting us
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