Which of the following women would make the best connector for a company?

Which of the following women would make the best connector for a company?
 a. A woman who is meticulous and likes to shop
  b. A woman who is outgoing and likes to make friends
  c. A woman who is imaginative and likes craft making
  d. A woman who works in a library, is intelligent, and introverted

Question 2

Leadership over creative teams involves at least three main tasks, one of which is:
 a. excusing shortfalls in team performance when communicating with the client.
  b. emphasizing individual performances over mutual accountability for team performance.
  c. contributing ideas without dominating the group.
  d. suggesting a list of advertising objectives.

Question 3

Many contemporary companies are seeking connectors to assist with their public relations efforts. Connectors are people who:
 a. are hired by companies to spread goodwill about their brand and their products.
  b. are paid to go door-to-door to offer samples and product information.
  c. like to share new information with their large social networks.
  d. act as intermediaries and sell products to consumers at competitive prices.

Question 4

Which of the following is true of individualism in teams?
 a. An always look out for number one mentality can improve teamwork.
  b. Growing reliance on teams in the workplace means a devaluation of the individual.
  c. Teams find ways to let each individual bring his or her unique contributions to the forefront.
  d. Growing reliance on teams in the workplace implies greater emphasis on conforming to what the group thinks.

Question 5

Word-of-mouth marketing is very useful for attracting attention and has been used a long time for:
 a. identifying vulnerabilities in a public relations audit.
  b. buzz building.
  c. publishing company newsletters.
  d. creating a reactive strategy.

Question 6

In their book, The Wisdom of Teams, Katzenbach and Smith offered a number of insights about teams. Which of the following can be inferred from these insights?
 a. Teams focus on process rather than results.
  b. Teams operate on mutual synergy.
  c. Teams always look out for a number one.
  d. Teams restrict individual decision making.

Question 7

How are buzz marketing and viral marketing similar to one another?
 a. Both refer to efforts to stimulate word of mouth.
  b. Both refer to traditional advertising and promotional tools.
  c. Both involve face-to-face communication.
  d. Both focus solely on broadcast and print mediums.

Question 8

In the context of advertising, which of the following is true concerning teams?
 a. They try to blend diverse skills but are rarely successful.
  b. They have become the primary means for getting things done.
  c. They squash individuality and creativity all too often.
  d. They were popular in the 80s and 90s but are now considered a passing fad.