Explain the terms paid search and search engine optimization? What are the similarities and differences between the two? Use an example to explain each of the concepts.
Question 2Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . The consumption process for the blender began when Jerome:
a. brought home a blender from the store.
b. identified the criteria he would use to look for blenders.
c. made a mental list of the brands he would consider.
d. realized he did not have a blender for the party.
Question 3Which digital advertising tools can an advertiser use to make his home page as popular as possible?
Question 4Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. The people of Benson believe that a person driving a sports car marks success. It is most likely that owning a sports car manufactured by Torque would have .
a. high cultural capital
b. inequality of demand
c. low economies of scale
d. low involvement
Question 5Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding social media, online advertising, and e-commerce. Can social media be leveraged profitably? Explain.
Question 6Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. Jake is about to buy a limited edition sports car from Torque. It is most likely that Jake will have
while deciding to buy the car.
a. advertising clutter
b. high involvement
c. cognitive dissonance
d. limited problem solving
Question 7Optima Artistic Tools has been manufacturing art supplies, in Boston, for almost 100 years. It is a successful business that works with art stores around the nation. Optima produces materials for different varieties of media such as paints, pencils, charcoals, clays, brushes, papers, canvases; and also equipment such as palettes, easels, drawing tables, etc. Optima is ready to market these products online and has just hired an Internet advertising consultant, Visualizers Inc It has aimed for a 9 percent profit from Internet sales by the end of next year. The researchers at Visualizers determine that many art supply stores and galleries have websites for local customers to learn more about creating art through various media. They suggest that Optima should provide free tips and demonstrations related to producing art that would encourage potential buyers and current customers to try new techniques, and add their own suggestions. Generating this type of social interaction around Optima products will involve creating:
a. an Internet presence.
b. integration with television marketing campaigns.
c. a mobile marketing plan.
d. consumer engagement through interactivity.
Question 8Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. Torque has a large number of people who think that they have the best cars in the industry. They think of them whenever they need to buy a car. This is an example of .
a. brand loyalty
b. cognitive dissonance
c. variety seeking
d. stratification
Question 9Optima Artistic Tools has been manufacturing art supplies, in Boston, for almost 100 years. It is a successful business that works with art stores around the nation. Optima produces materials for different varieties of media such as paints, pencils, charcoals, clays, brushes, papers, canvases; and also equipment such as palettes, easels, drawing tables, etc. Optima is ready to market these products online and has just hired an Internet advertising consultant, Visualizers Inc It has aimed for a 9 percent profit from Internet sales by the end of next year. Visualizers informs Optima that one way in which the pricing for the banner ads can be evaluated is by calculating the value created by the advertisement in terms of traffic, placement and size of ads, ad rates, and evaluations of the site's quality. This can be done by computing the for the ads.
a. big data
b. bounce rate
c. site stickiness
d. I-Traffic Index
Quick Reply
