Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It The management of Voice-It Technologies believes in retaining their customer base and provide customers at their stores attractive offers which will help create brand loyalty and repeat purchases. This is an example of .
a. predecsional distortion
b. cognitive dissonance
c. limited problem solving
d. conversion
Question 2One drawback of sales promotions is that the results are difficult to document.
a. True
b. False
Indicate whether the statement is true or false
Question 3Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It Most consumers who purchase Voice-It products buy them primarily when their preferred brand is out of stock. They also do not spend much time on information search. What mode of consumer decision making does this indicate?
a. Brand loyalty
b. Limited problem solving
c. Extended problem solving
d. Cognitive dissonance
Question 4Sales promotion can provide an affiliation value for a brand; meaning that the consumer wants to, or is able to, identify with the brand.
a. True
b. False
Indicate whether the statement is true or false
Question 5Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome mentions to another shopper at the store that low-quality blenders are made of plastic and
high-quality blenders have a stainless steel base. This comment represents Jerome's:
a. beliefs.
b. brand loyalty.
c. brand attitude.
d. habits.
Question 6Sales promotion is the use of incentive techniques that create a perception of greater brand value among consumers, the trade, and business buyers.
a. True
b. False
Indicate whether the statement is true or false
Question 7Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Which of the following best describes Jerome's mode of consumer decision making in buying a blender?
a. Limited problem solving
b. Low involvement
c. Extended problem solving
d. Predecisional distortion
Question 8The unique characteristics of the Web has given advertisers who use it a definite edge over their competitors. What are the advantages of the new digital/interactive media being used in advertising today? Discuss a product or
service that has successfully demonstrated one or more of these elements in its digital/mobile advertising.
Question 9Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome asked his friends for suggestions on which brand of blender he should purchase. This is an example of:
a. need recognition.
b. postpurchase use.
c. top of mind awareness.
d. information search.
Question 10Explain the role of online privacy in social media advertising. What are cyber-identity theft and online resistance?
How can they affect social media advertising? List out the ways in which individuals can protect themselves. What is the consequence of blocking websites that track your digital footprint?
Question 11Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome realized that he did not have a blender for the party. This is an example of .
a. an information search
b. an alternative evaluation
c. cognitive dissonance
d. a need state
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