One way in which service organizations may balance service capacity and service demand is to simply do nothing.
Indicate whether the statement is true or false
Question 2What is meant by the term Madison & Vine? Describe the source of this term and the nature of this phenomenon in the world of advertising.
Question 3In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in
1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans It floats
and 99-44/100 percent pure.. If an advertisement for Ivory soap was reflective of the style of ads during the period known as the
P.T. Barnum Era, it would:
a. consist of exaggerated claims.
b. have extensive photography.
c. reflect conservative values.
d. use very limited copy.
Question 4Service organizations may employ any of the elements of the traditional marketing mix to increase or decrease demand for its services at times when patronage is low or high.
Indicate whether the statement is true or false
Question 5Explain how the World Wide Web has changed the traditional brandconsumer relationship.
Question 6In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in
1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans It floats
and 99-44/100 percent pure.. One effect of the passage of the Pure Food and Drug Act of 1906 was that:
a. Ivory soap had to become hundred percent pure.
b. advertising claims for products like Ivory soap became strictly regulated.
c. the manufacturer of Ivory soap had to list its ingredients on the label.
d. branded products like Ivory had to trademark their brand names.
Question 7Service organizations should use a smoothing demand approach to encourage patronage when the firm's capacity is oversubscribed.
Indicate whether the statement is true or false
Question 8Axel Corporation has been manufacturing chocolate chips for over 60 years. This year, the sales for 12-oz. packages of both milk chocolate chips and dark chocolate chips are strong in the U.S., but they peak from Thanksgiving through New Year's Eve, with November and December often producing sales that add up to four times that of the average month. Describe the three different media scheduling options that the company can consider when deciding on media scheduling. Recommend the scheduling option that would be most appropriate for the company to adopt.
Question 9In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in
1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans It floats
and 99-44/100 percent pure.. By 1900, shortly after Ivory soaps were originally branded, .
a. advertising was generally distrusted and looked at with suspicion
b. the consumer culture was replaced by minimalist lifestyles
c. the branding of products became the norm
d. the period was marked by the advent of dailies
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