During the , advertising messages were primarily informational in nature.
a. preindustrialization era (pre-1800)
b. designer era (1980 to 1992)
c. P.T. Barnum era (1875 to 1918)
d. 1920s (1918 to 1929)
Question 2To be successful, a marketing strategy typically does not need to match the service offering to market needs.
Indicate whether the statement is true or false
Question 3Which of the following is true of the square root law which states that the recognition of print ads increases with the square of the illustration?
a. It should be used as a general guideline.
b. It should be considered purely as a law.
c. It is very precise.
d. It offers customized feedback on different advertising efforts.
Question 4During the preindustrialization era, advertisements appeared in .
a. magazines
b. dailies
c. newsbooks
d. periodicals
Question 5A marketing strategy is the process of adjusting controllable marketing factors to cope with or exploit uncontrollable environmental factors.
Indicate whether the statement is true or false
Question 6Share of voice is a calculation of any one advertiser's brand expenditures relative to the:
a. overall spending in a category.
b. total revenue generated by the advertiser.
c. reach of several media vehicles.
d. frequency of its ads.
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