The rise of communism was one of the four major factors that gave rise to advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 2Many service organizations have comprehensive service recovery policies that are designed to restore customer franchise to its fullest.
Indicate whether the statement is true or false
Question 3The forgetting function is based on latest psychological research and explains the random and unique nature of
each individual's memory.
a. True
b. False
Indicate whether the statement is true or false
Question 4When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 5Service recovery is the effort an organization expends to win back customer goodwill once it has been lost due to service failure.
Indicate whether the statement is true or false
Question 6The financial advantages of flighting are that discounts might be gained by concentrating media buys in larger blocks.
a. True
b. False
Indicate whether the statement is true or false
Question 7Describe the three new types of consultants have emerged in recent years.
Question 8Enlightened service organizations anticipate the need for service recovery.
Indicate whether the statement is true or false
Question 9A retailer selling books runs its print ads in a newspaper during the first week of October, the first week of
November, and Thanksgiving week. The retailer is using a between-vehicle media strategy.
a. True
b. False
Indicate whether the statement is true or false
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