What is crowdsourcing? Explain.
Question 2Customer service does not really help the firm recover from failed service encounters.
Indicate whether the statement is true or false
Question 3Broadcast television, cable television, and national magazines have the largest and broadest reach of any of the media.
a. True
b. False
Indicate whether the statement is true or false
Question 4Pink Inc has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm 50,000 per hour for its services. Pink Inc has chosen to advertise using key chains and complementary pens with the firm's logos on them. The type of media chosen by Pink Inc is referred to as .
a. infomercials
b. print media
c. interactive media
d. support media
Question 5Customer complaints or suggestions are often a valuable resource that can ultimately enhance customer relationships.
Indicate whether the statement is true or false
Question 6Media vehicles with broad reach are ideal for consumer convenience goods, such as toothpaste and cold remedies.
a. True
b. False
Indicate whether the statement is true or false
Question 7Pink Inc has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm 50,000 per hour for its services. Glamour follows a system of compensation.
a. commission
b. cost-plus
c. markup charge
d. fee
Question 8Proactive customer service is a valuable information source for learning about customer needs.
Indicate whether the statement is true or false
Question 9The number of people or households that will be exposed to a media vehicle at least one time during a particular period is referred to as frequency.
a. True
b. False
Indicate whether the statement is true or false
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