In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. Groupon decides to find a firm that can help them in planning, preparing, and executing promotional campaigns. The company whose services Groupon is seeking is referred to as a(n):
a. client.
b. database consultant.
c. sponsor.
d. external facilitator.
Question 2Probably the main hindrance with expanding into foreign markets is:
a. high costs
b. government red tape
c. labor supply
d. lack of master franchisees
Question 3An example of a customer service in a hairdressing service is a haircut.
Indicate whether the statement is true or false
Question 4Market and advertising research determines that certain media options hold the highest potential for shaping the consumer behavior of the target audience.
a. True
b. False
Indicate whether the statement is true or false
Question 5In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. Groupon decides to hire a full-service advertising agency to create a new campaign for the
company. The ad agency agrees to be compensated if Groupon notices any positive change in sales and the number of customers on its site. This is an example of a(n) system of compensation.
a. fixed fee
b. commission
c. incentive-based
d. markup charge
Question 6A product strategy which involves changing the product to meet local conditions and consumer demands is called:
a. product conversion
b. product adaptation
c. straight product utilization
d. product invention
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