Which of the following is not usually a component of the Franchise Defense Manual?
a. written records of all promises made by the franchisor
b. sale policies and positions of the franchisor
c. pricing policies
d. all of the above should be a part of the Franchise Defense Manual
Question 2Personal selling is an attractive tool for informing or persuading customers about complex or expensive services.
Indicate whether the statement is true or false
Question 3A person picks up a magazine and flips through the pages, stopping at a full-page ad. Which of the following is a tendency of eye movement that occurs when a person views a print advertisement?
a. From light to dark
b. From right to left
c. From white to color
d. From small to large
Question 4__________ are experts in finding locations, securing dates, and putting together a team of people to pull off a promotional activity.
a. Event-planning agencies
b. Creative boutiques
c. Fulfillment centers
d. Direct marketing agencies
Question 5Each additional customer served beyond a service organization's _________ capacity ________ the service experience for the customers and the organization.
a. maximum, diminishes
b. maximum, enhances
c. optimum, diminishes
d. optimum, enhances
e. None of these combinations is correct.
Question 6Which of the following is not typically a franchisee right granted in the written franchising agreement?
a. right to transfer or sell the business
b. right to relocate within a designated sales area
c. right to develop and sell new products or services
d. fair and equitable performance standards
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