The self-satisfaction strategy requires all of the following tactics except a. catalogs c. corporate ...

The self-satisfaction strategy requires all of the following tactics except
a. catalogs c. corporate advertising
b. premiums d. trade shows

Question 2

The habit-formation strategy requires all of the following tactics except
a. direct mail c. trade allowances
b. publicity d. contests and incentives

Question 3

The affective strategy requires all of the following tactics except
a. advertising c. reseller support
b. public relations d. direct marketing

Question 4

The informative strategy requires all of the following tactics except
a. advertising c. public relations
b. reseller promotion d. direct marketing

Question 5

Cars, music, fashion, and other high-ticket items generally are considered _____ products.
a. affective c. low-risk
b. self-satisfaction d. high-risk

Question 6

Nondurable products of low value and frequently purchased products requiring routine decision making are _____ products.
a. informative c. low-risk
b. affective d. high-risk

Question 7

Which part of the brain engages in the affective or feeling functions?
a. front c. left
b. back d. right

Question 8

Which part of the brain processes semantic information through rational or cognitive thinking?
a. front c. left
b. back d. right

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The self-satisfaction strategy requires all of the following tactics except a. catalogs c. corporate ...

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