Discuss the advantage of using the choice-based conjoint over the other types of conjoint ...

Answer to #1

The choice-based has the following advantages:
1 . it is dramatically more real-world because consumers are simply asked to make a choice
2 . it is easy and transparent for respondents
3 . because several profiles can be offered and compared at once, it is very efficient

Answer to #2

F
Partial correlation is the correlation between two variables after taking into account the fact that they are correlated with other variables too.

Answer to #3

C
Definition of sales contests

Answer to #4

Curative international marketing restores and develops international economic health. Curative marketing accepts responsibilities for problems to which marketing has contributed. It then uses marketing's capabilities to set things right, to heal past wounds, and to increase the well-being of the individual and the society on a global level. Curative marketing's two perspectives consist of looking back to check on what marketing has wrought and making up for the past errors with future action.
Curative marketing is important for international marketers as they need to focus on past errors and mistakes inflicted by international marketing and correct them as part of restitution.

Answer to #5

psychogalvanometer

Answer to #6

In an adaptive conjoint, the response to earlier questions are used to help generate attribute levels for all subsequent questions. An adaptive conjoint program will calculate part worths after each new piece of data is supplied by the respondent, using special algorithms to better measure those part worths that are not yet determined with sufficient accuracy.

Answer to #7

F
A dummy variable uses 0 and 1 to code the different levels of a dichotomous variable.

Answer to #8

D
Definition of trade show

Answer to #9

Leadership has become a challenge for international marketers as it extends beyond the global economy and financial markets. Globalization, shifting demographics, rapidly accelerating technological change, increased connectivity, economic uncertainty, a growing multiplicity of actors and shifting power structures have made marketing unprecedentedly complex and challenging for corporations, institutions, and states alike. International marketers need to have the capabilities to lead an organization with its multiple customer, employee, and other stakeholder audiences towards a competitive vision for future.