Which of the following is an ethical issue in survey research?
a. respondents' right to privacy
b. respondents' right to be informed about the purpose of the research
c. need for objectivity in reporting data
d. all of these choices
Question 2Which of the following is true about reverse logistics?
a. Reverse logistics management is highly specialized.
b. Retrieval of items in reverse logistics is restricted to short-term consumer goods.
c. Reverse logistics refers to the shifting of traditional corporate activities to parties outside of the country.
d. Traditionally, businesses have focused on reverse logistics.
Question 3A scree plot gives a simple, but fairly crude, visual representation of
a. how quickly the quality of the factors degrade in terms of incremental variance
b. the hierarchy of the clustering solution
c. which segments correspond to which clusters
d. the factor loadings for each of the factors
Question 4The _____ for differences of proportions is a technique used to test the hypothesis that proportions are significantly different for two independent samples or groups.
Fill in the blank(s) with correct word
Question 5Email, as an effective marketing communications tool is under assault from one of its own hybrids. What is the hybrid called?
a. pop-ups c. spam
b. transitional advertising d. websites
Question 6Which of the following can be considered to be a pretest?
a. screening the questionnaire with other research colleagues
b. screening the questionnaire with a client or the research manager who ordered the research
c. a trial run with data collected from a small number of respondents
d. all of these choices
Question 7Which of the following systems is instrumental in ensuring that a firm not only delivers the product to the market, but also can retrieve it from the market for subsequent use, recycling, or disposal?
a. Continuous review systems
b. Perpetual inventory systems
c. Periodic inventory systems
d. Reverse distribution systems