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nano nano
wrote...
Posts: 369
Rep: 0 0
6 years ago
Which type of statistical analysis test hypotheses involves only one variable?
 a. primary statistical analysis
  b. bivariate statistical analysis
  c. univariate statistical analysis
  d. monovariate statistical analysis

Question 2

Which of the following is a goal of sponsorships?
 a. maximize exposure c. minimize cost
  b. increase value for all entities involved d. maximize sales

Question 3

SnackTime Inc, a manufacturer of snacks, was the official sponsor of a cultural event conducted in Tampa, Florida. During the course of the event, it was noticed that other local snack competitors had placed their stalls outside the venue, selling their snacks and soft drinks. What kind of marketing is being demonstrated by SnackTime's competitors?
 a. Cause-related marketing
  b. Piggyback marketing
  c. Ambush marketing
  d. Channel marketing

Question 4

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, this is an example of _____.
 a. random sampling error
  b. self-selection bias
  c. auspices bias
  d. social desirability bias

Question 5

Define, and describe the relationship between, SSXY, covariance, the linear correlation coefficient, the coefficient of determination, and r2-adjusted.

Question 6

A hypothesis test of a proportion is conceptually similar to hypothesis testing when the mean is the characteristic of interest.
 
 Indicate whether the statement is true or false

Question 7

A strategic partnership is often a relationship between which of the following?
 a. two not-for-profit entities c. two for-profit entities
  b. two or more not-for-profit entities d. None of the above is correct.
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Replies
bev
wrote...
6 years ago
Answer to #1

C

Answer to #2

B
Sponsorship and event marketing concerns development of relationships that increase value of each player involved.

Answer to #3

C

Answer to #4

B

Answer to #5

SSXY is a distance measure between the X and Y coordinates; SSXY = . To eliminate the effect of sample size, SSXY is divided by the degrees of freedom to calculate the covariance. To make the measure scale-independent, the covariance is divided by the standard deviation of the two variables to calculate the linear correlation coefficient (r). The coefficient of determination (r2), the square of the linear correlation coefficient, is the percentage of variation shared by two variables. r2-adjusted prevents the r2 value from increasing when statistically meaningless variables are added to the regression.

Answer to #6

T

Answer to #7

D
Two general types of strategic partnerships are (1) between two or more for-profit entities or (2) between a for-profit entity and a not-for-profit entity (which often involves a social cause). These sponsorships can be long-term relationships or single events.
nano Author
wrote...
6 years ago
Thank you for helping me with this assignment of mine
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