What are absolute and relative precision?
Question 2A researcher is creating a table to present to a client that gives the number of respondents selecting the various product concepts of interest in the study. The client will use this information in the decision of which product concept to pursue. This table is referred to as a _____.
a. frequency table
b. concept table
c. results table
d. decision table
Question 3Which of the following services provides a full breakdown of circulation and cost figures for all of the magazines in the U.S.?
a. Nielsen c. Mediaweek
b. Arbitron d. SRDS
Question 4The effect of a teacher's lecture varies from one student to another. This illustrates the _____ of services.
a. intangibility
b. consistency
c. heterogeneity
d. perishability
Question 5Kyle is conducting a sales forecast by adding up his company's sales over the past five years and then dividing that by five (the number of years). The forecasting technique he is using is called _____.
a. moving average forecasting
b. dynamic forecasting
c. static forecasting
d. indexing
Question 6What is the relation of one, two, and three standard errors to the percent confidence interval?
Question 7Arranging data so that the number of times each category occurs is called a _____ table.
a. cross-tabulation
b. frequency
c. percentage
d. pre-coding
Question 8Full-color magazine advertisements are referred to as which of the following?
a. total package c. four color
b. full page d. four spectrum
Question 9If the details of the service are clear, comparable, and available to all interested parties, the seller of the service is said to have provided _____.
a. service consistency
b. market transparency
c. service capacity
d. imperishability
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