A three-stage sampling process would require
a. one sampling frame
b. three sampling frames
c. six sampling frames
d. one sampling frame and a tertiary randomizing device
Question 2You have collected data using a survey and realize that a few respondents did not answer all of the questions. Explain what you can do about this and also explain how most statistical programs accommodate an occasional missing response.
Question 3Which of the following is the delivery of the number of the unduplicated target market that has been exposed to a communication as part of the campaign?
a. frequency c. net reach
b. effective reach d. effective net reach
Question 4The promotional aspect of packaging relates mostly to _____.
a. labeling
b. color
c. size
d. weight
Question 5A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.
Indicate whether the statement is true or false
Question 6In single-stage sampling
a. different levels of sampling are utilized
b. only one characteristic of the sample is measured
c. the sampling units and elements are the same
d. the sample is larger than the population
Question 7Define field editing and list the three things a field supervisor is looking for when conducting field editing.
Question 8Which of the following is not an example of broadcast or print media?
a. television c. billboards
b. radio d. magazines
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