The advantage of a natural environment observation versus a contrived observation setting is an increased probability that the exhibited behavior in the natural setting will more accurately reflect true behavior patterns.
Indicate whether the statement is true or false
Question 2When a researcher defines and develops a decision statement and the steps involved in translating it into more precise research terminology, he or she is involved in what process?
a. hypotheses development
b. research planning
c. research process
d. problem definition
Question 3Compare and contrast statistics and inferential statistics. Which one is most appropriate for causal research?
Question 4What is the most common budgeting method used in advertising?
a. bottom-up c. top-down
b. build-up d. hierarchy budgeting
Question 5Licensing increases the exposure to both government intervention and terrorism.
Indicate whether the statement is true or false
Question 6When the subject matter is not emotional and the questionnaire is properly designed and administered, personal interviews are generally preferred because they offer higher quality data.
Indicate whether the statement is true or false
Question 7An IT manager of a hospital needs to know the information technology needs of the healthcare providers and office personnel, so he decides to have research conducted. When he writes a list of key questions that he wishes to answer through research, what is he creating?
a. research proposal
b. written report
c. decision statement
d. hypotheses
Question 8Three factors in determining sample size for questions involving means are: (1) the variance, or heterogeneity, of the population; (2) the magnitude of acceptable error; and (3) the _____.
Fill in the blank(s) with correct word
Question 9In budgeting, the manager must decide which of the following?
a. resources needed and planning objectives c. resources needed and strategic mix
b. strategic mix and planning objectives d. strategic mix and planning objectives
Question 10The small transaction volumes of the sogoshosha provides them with cost advantages.
Indicate whether the statement is true or false
Question 11Generally, the largest amount of data can be collected using mail surveys, followed by personal interviews, Web-based surveys, and the telephone.
Indicate whether the statement is true or false
Quick Reply
