A frequency distribution is a set of data organized by summarizing the number of times a particular value of a variable occurs.
Indicate whether the statement is true or false
Question 2Consumer researchers have found that satisfaction with material possessions tends to contribute to overall life satisfaction but only for what kind of people?
a. open-minded c. accomplished
b. wealthy d. materialistic
Question 3Which of the following statements about the emergence of organizational structures to support globalization effort is true?
a. The matrix organization structure of global companies is focused on customers.
b. Global product managers develop short-term strategies for product categories.
c. Due to the intricate nature of global marketing, all marketers use the country-by-country approach.
d. Global product managers develop strategies for product categories using the country-by-country approach.
Question 4Research firms that develop a unique methodology for investigating a business specialty area is referred to as a _____.
a. standardized research service
b. custom research service
c. focused research service
d. research intermediary
Question 5A time-series experiment undertakes periodic measurement on dependent variables for test units. The treatment is then introduced, or occurs naturally, and the periodic measurements continue on the same test units to monitor the effects of the treatment.
Indicate whether the statement is true or false
Question 6Population parameters are measured characteristics of a specific population.
Indicate whether the statement is true or false
Question 7All of the following were found to be positively related to life satisfaction except
a. home entertainment equipment c. financial instruments
b. education d. shopping
Question 8Which of the following is an approach that can be used against the emergence of the NIH syndrome?
a. Maintaining a product portfolio that exclusively supports specific local brands
b. Allowing global managers control over local marketing budgets
c. Ensuring that global managers participate in the development of marketing strategies and programs for local brands
d. Encouraging local managers to generate ideas for possible regional or global use
Question 9When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____.
a. pseudo-research supplier
b. syndicated service
c. cross-functional team
d. custom research supplier
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