All of the following are advantages of in-house research EXCEPT _____.
a. quick turn-around
b. better collaboration with employees
c. more objectivity
d. cheaper costs
Question 2For causation to occur, the cause must occur prior to the effect.
Indicate whether the statement is true or false
Question 3_____ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented on pertinent characteristics to the exact extent that the investigator desires.
Fill in the blank(s) with correct word
Question 4Which of the following cultural symbols includes material objects that signify social observances?
a. ancestral totem c. utility
b. interpersonal medium d. pleasure giving
Question 5What is the first step in the formulation of a global strategy?
a. The location and extent of value-adding activities
b. The choice of competitive strategy to be employed
c. The resource allocation strategy to be adopted for various markets
d. The choice of country markets to be entered
Question 6Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn't have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose?
a. An outside agency may have local expertise allowing it to specialize in research in a foreign market.
b. An outside agency can usually conduct research more quickly than doing it in-house.
c. An outside agency often can be more objective.
d. An outside agency is often more economical.
Question 7Due to relationships among variables caused by other factors, such as reverse causation, omitted variables, and insufficient variation, concomitant variation is not sufficient to make valid causal inferences.
Indicate whether the statement is true or false
Question 8When subjects are selected for a research study using judgment sampling, this represents a type of ______ sampling procedure.
Fill in the blank(s) with correct word