Which of the following is true about government barriers to international marketing?
a. Global companies support governmental decisions to implement barriers on domestic marketing.
b. Government barriers have been implemented to discourage international marketing and concentrate only on domestic marketing.
c. Physical, fiscal, and technical barriers are the same globally and apply to all companies.
d. Barriers have fallen dramatically in the last years to further facilitate the globalization of markets.
Question 2The obligation on the part of the researcher to protect the identity of an individual research respondent is a matter of confidentiality.
Indicate whether the statement is true or false
Question 3Identify and briefly describe the three components of attitude.
Question 4A(n) _____ is a list of elements from which a sample may be drawn and is also called the working population.
Fill in the blank(s) with correct word
Question 5According to a recent survey of young adults' attitudes toward advertising, what percentage thought that the goal of advertising is to provide information?
a. 11 percent c. 51 percent
b. 31 percent d. 71 percent
Question 6Which of the following are two of the most powerful globalization drivers?
a. Concentrating investments in national markets and focusing on economies of scale
b. Restricting entry to geographically close markets and pushing standardized solutions on customers
c. Centralizing all operations of R&D and providing additional funds for research
d. Avoiding cost inefficiencies and duplication of effort
Question 7The issue as to whether the respondent in a research study can choose to answer or not to answer a specific question is a matter of confidentiality.
Indicate whether the statement is true or false
Question 8Which method of validity or reliability estimation involves dividing a multi-item measurement device into equivalent groups and correlating the item responses?
Question 9When a researcher conducts personal interviews with 100 percent of the employees within his organization, this type of study is a type of ______ study.
Fill in the blank(s) with correct word
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