A custom research provider specializes in only one particular research activity, such as field ...

A custom research provider specializes in only one particular research activity, such as field interviewing, data warehousing, or data processing.
 
 Indicate whether the statement is true or false

Question 2

The _______________ scale is a unipolar scale, typically 10-point, with rating scales from +5 to -5.
 a. rank-order c. semantic differential
  b. paired-comparison d. Stapel

Question 3

When a potential respondent ____, he or she gives permission to receive selected e-mail, such as questionnaires, from a company with an Internet presence.
 a. becomes part of an unrestricted sample
  b. consents
  c. opts in
  d. subscribes

Question 4

Consumers can be offended by the promotion of all except which of the following?
 a. sin products c. messages with sex appeal
  b. dangerous products d. messages with fear appeal

Question 5

Globalization requires transfer of information typically between headquarters and country organizations, not the country organizations themselves.
 
 Indicate whether the statement is true or false

Question 6

A standardized research service provides a unique methodology for investigating a business specialty area like retail location.
 
 Indicate whether the statement is true or false

Question 7

The semantic differential utilizes
 a. unipolar ten-point scales c. n(n1)/2 comparisons
  b. bipolar adjectives d. all of the above

Question 8

All of the following are common sampling criteria EXCEPT _____.
 a. degree of accuracy required
  b. size of the population
  c. resources available
  d. time available to conduct the research