Small research firms typically only have a director of marketing research and a research analyst.
Indicate whether the statement is true or false
Question 2The most common tool of attitude measurement is
a. performance of objective tasks
b. self-reports
c. observed overt behavior
d. physiological reactions
e. responses to unstructured or partially structured stimuli
Question 3In which type of sampling is a subsample drawn using simple random sampling within each stratum of the population?
a. cluster sampling
b. stratified sampling
c. systematic sampling
d. convenience sampling
Question 4If the complaint is not resolved or if the advertiser appeals the previous decision, the compliant is forwarded to which organization?
a. NAD c. BBB
b. NARB d. CARU
Question 5In pursuing cost leadership, the global marketer offers an identical or better product at a higher cost than the competition.
Indicate whether the statement is true or false
Question 6Often the term client is used by the research department to refer to line management for whom services are being performed.
Indicate whether the statement is true or false
Question 7If a researcher uses storytelling, word-association tests, and sentence completion, the researcher is using the _______________ approach to direct communication.
a. self-reports c. performance of objective tasks
b. responses to stimuli d. overt behavior
Question 8If a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least 10,000 worth of products from his company within the past six months using a systematic sampling technique, after a random start, the researcher should select every ______ name on the list.
a. 20th
b. 10th
c. 5th
d. 50th
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