Which of the following means that the decision maker has all information needed to make an optimal decision?
a. certainty
b. ambiguity
c. concomitant variation
d. non-spurious association
Question 2Which of the following is not a component of MDSS?
a. standardized data inputs and outputs d. statistical analyses
b. database management e. modeling
c. display formats
Question 3An introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual is called a(n) _____ statement.
Fill in the blank(s) with correct word
Question 4Tracking studies is used in which step of the Moore and Thorson IMC model?
a. identifying the market c. allocating resources
b. segmenting the market d. evaluating program effectiveness
Question 5The relationships among stakeholders that determine and control the strategic direction and performance of an organization are called _____.
a. investor relations
b. corporate governance
c. ownership risk
d. functional lubrication
Question 6_____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.
a. Business
b. Business research
c. Decision making
d. Verification
Question 7The proliferation of scanner data has caused significant changes in how marketing research is conducted. These changes include all of the following except
a. greater emphasis by marketers on consumer attitudes and awareness
b. a large number of trained professionals who can analyze and interpret the data
c. significantly better data in volume/share tracking, promotion tracking, and consumer purchases
d. availability of timely data
Question 8A question that is written in such a way that it arouses strong emotion in the respondent is called a(n) _____ question.
Fill in the blank(s) with correct word
Quick Reply
