Prime-time network ratings and newspaper circulation numbers have been sliding since the
a. 1970s c. 1990s
b. 1980s d. 2000s
Question 2Which of the following is NOT a method of controlling imports?
a. Confiscation
b. Quota systems
c. Voluntary restraint agreements
d. Tariffs
Question 3When a researcher varies price levels and examines the impact on sales, he is conducting an experiment.
Indicate whether the statement is true or false
Question 4Systematic error refers to
a. a constant bias in the measurement process
b. error due to sampling
c. random non-sampling error
d. inadvertent errors in coding and editing of data
Question 5Which of the following are common ways of displaying questions on a computer screen?
a. drop-down box
b. check boxes
c. open-ended boxes
d. all of these choices
Question 6Which of the following is not an accurate statement regarding new media viewing habits?
a. to keep up with the crowd c. taking to a group of one
b. age of special interests d. niche brand
Question 7As required by government mandate, anyone wishing to export a product from the United States needs a(n) _____.
a. extended collective license
b. quasi-contract
c. voluntary export restraint agreement
d. export license
Question 8Effective descriptive research is marked by a clear statement of the
a. decision problem c. detailed information needs
b. specific research objectives d. all of the above