_____ provides the basis for transcultural similarities under shared beliefs and behavior.
a. Language
b. Social infrastructure
c. Religion
d. Education
Question 2The type of exchange that occurs when one company's computer system is integrated with another companys' system is called _____.
a. electronic data interchange (EDI)
b. radio frequency exchanged (RFE)
c. electronic synergy
d. realtime communication
Question 3Which of the following is a graphic representation of semantic differential data for competing brands, products, or stores to highlight comparisons?
a. image profile
b. perceptual map
c. Likert profile
d. comparative profile
Question 4The manifestations of the total way of life of any group of people are referred to as cultural _____.
a. universals
b. imperialism
c. convergences
d. relativism
Question 5CompuStat, which publishes financial data, such as income statements and balance sheets, is an example of which type of database?
a. statistical database
b. financial database
c. video database
d. electronic interchange database
Question 6What type of scale is the following?
Contemporary ___ ___ ___ ___ ___ ___ Traditional
a. Likert
b. graphic rating
c. Thurstone
d. semantic differential
Question 7Marketers who bring about cultural change through dramatic campaigns without the adaptation to culture-specific elements can be accused of cultural _____.
a. relativism
b. diffusion
c. revolution
d. imperialism
Question 8LEXIS-NEXIS is a company that puts together data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LEXIS-NEXIS is an example of a _____.
a. data compiler
b. data wholesaler
c. data warehouse
d. data miner
Question 9Which type of scale has respondents describe their attitude using a series of bipolar rating scales?
a. Likert
b. constant-sum
c. semantic differential
d. Thurstone
Question 10Which of the following statements about high- and low-context cultures is true?
a. In high-context cultures, most of the information is contained explicitly in the words.
b. In low-context cultures, criticism is more subtle and is recorded formally.
c. In high-context cultures, the speaker and the listener rely on a common understanding.
d. In low-context cultures, context is at least as important as what is actually said.
Question 11Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____.
a. single-source data
b. multiple-source data
c. cookies
d. environmental scanning data
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