During the marketing to era, communication was primarily broadcast on the one-to-many model. ...

During the marketing to era, communication was primarily broadcast on the one-to-many model.
 
 Indicate whether the statement is true or false

Question 2

The theory of retail competition that states that new retail institutions enter the marketplace as low-price, low-margin operations and eventually begin to offer more services and charge higher prices is the:
 a. retail accordion theory.
  b. high/low theory.
  c. natural selection theory.
  d. retail life cycle theory.
  e. wheel of retailing theory.

Question 3

A neighborhood shopping center typically has over 500,000 square feet in gross leaseable space.
 
 Indicate whether the statement is true or false

Question 4

The cost of a direct mail advertisement for Sam's Self-Recording Studio was 1,200 and was sent to 9,000 households. Which of the following is the correct cost per thousand (CPM)?
 a. 0.13
  b. 13.33
  c. 133.33
  d. 7.50
  e. 75.00

Question 5

The value of intangibles is measured by what is referred to as the price to book ratio.
 
 Indicate whether the statement is true or false

Question 6

The _____ is the point where total revenues equal total expanses.
 a. break-even point
  b. matched point
  c. stabilization point
  d. profit maximization point
  e. point of highest revenue

Question 7

A key disadvantage of a small retailer locating in a shopping center is that it may be dominated by the anchor tenant.
 
 Indicate whether the statement is true or false

Question 8

If the advertising manager of a retailer has determined that the target group members who come in contact with the retailer's television advertisement will see the ad approximately five times during the next week, the manager is estimating the _____ of the medium.
 a. repetition
  b. impact
  c. reach
  d. coverage
  e. frequency