During the marketing to era, retailers learned if they can expose shoppers to a lot of merchandise, they will tend to buy more.
Indicate whether the statement is true or false
Question 2Retailers would like to compete in _____ since many retailers in such markets achieve an above-average return on investment due to the low level of competition in the marketplace.
a. intratype markets
b. overstored markets
c. understored markets
d. pure monopolies
e. divertive markets
Question 3The central business district (CBD) is usually a unplanned shopping area in the center of a large city where all public transportation systems converge and shoppers can visit on their way to/from work.
Indicate whether the statement is true or false
Question 4_____ advertising can be used by retailers to direct timed messages at a specific group of consumers without being noticed by the competition.
a. Magazine
b. E-mail
c. Direct mail
d. Newspaper
e. Television
Question 5The most fixed resource in the resource trinity model is floor space.
Indicate whether the statement is true or false
Question 6Retail experts would agree that a certain marketplace is _____ if the number of stores in relation to the number of households is so large that to engage in retailing is unprofitable or marginally profitable.
a. understored
b. saturated
c. overstored
d. overmarketed
e. over-spaced
Question 7Store-based retailers operate from a fixed store location that requires customers to travel to the store to view and select merchandise or services.
Indicate whether the statement is true or false
Question 8Which of the following statements about magazines is FALSE?
a. Consumers spend more time, per issue, with a magazine than with a newspaper.
b. Magazines are the most useful in presenting institutional advertisements.
c. Magazines have a longer life span per issue than do newspapers.
d. Magazines have a high reproductive quality.
e. Magazines have the shortest lead time requirements.
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