A retailer must identify its location before it decides how best to reach its target market.
Indicate whether the statement is true or false
Question 2Which of the following media alternatives is most difficult to target toward a specific target market?
a. Radio
b. Newspapers
c. Magazines
d. Direct mail
e. The Internet
Question 3The United Stated in 1900 was largely settled with the majority of people residing in cities.
Indicate whether the statement is true or false
Question 4If the top four firms of an industry account for more than 60 percent to 80 percent of the market, which of the following occurs?
a. Monopolistic competition
b. Oligopoly
c. Pure monopoly
d. Pure competition
e. Perfect competition
Question 5Although traditional stores are constrained by geographic factors, a virtual store does not face these geographic constraints.
Indicate whether the statement is true or false
Question 6When a retailer's advertising message depicts the consumer in everyday settings using the retailer's products, the retailer is said to be using a(n) _____ approach.
a. everyday
b. lifestyle
c. reality
d. day-to-day
e. slice-of-life
Question 7For most of the developed world, the marketing to era is the time prior to 1900.
Indicate whether the statement is true or false
Question 8Retailing is often characterized as:
a. monopolistic competition.
b. vertical competition.
c. pure monopoly.
d. pure competition.
e. perfect competition.
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