Growth opportunities for domestic retailers in the coming years should be the greatest in the West and South, since these regions of the country have experienced the largest growth over the past 200 years.
Indicate whether the statement is true or false
Question 2A _____ business district is smaller than a central business district (CBD) and revolves around at least one department or variety store at a major street intersection.
a. secondary
b. substandard
c. community
d. suburban
e. neighborhood
Question 3Errors in buying occur on the demand side of the pricing equation.
Indicate whether the statement is true or false
Question 4The mass merchandising strategy is based upon all of the following EXCEPT:
a. low prices.
b. lowering customer service.
c. increasing customer service.
d. overloading the store with merchandise.
e. increasing inventory.
Question 5Second-generation Hispanic Americans, who have been immersed in American culture, are very similar in their shopping behavior to foreign-born Hispanics.
Indicate whether the statement is true or false
Question 6A central business district offers a retailer all of the following advantages EXCEPT:
a. proximity to commercial activities.
b. easy access to public transportation.
c. exposure to a wide product assortment.
d. variety in services and merchandise for sale.
e. inexpensive parking.
Question 7A retailer's markdown percentage is the amount of the reduction divided by the original selling price.
Indicate whether the statement is true or false
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