Employee theft, which amounts to _____ per apprehension, is most prevalent in foods stores, department stores, and discount stores.
a. less than 50
b. approximately 100
c. approximately 200
d. approximately 500
e. more than 800
Question 2A retailer's characteristics, such as store location, store size, and store type, help determine which services a retailer should offer its customers.
Indicate whether the statement is true or false
Question 3Chandler Markus is the store manager for a large discount drugstore. Chandler allows his department managers to arrange the fixtures and schedule their employees as they see fit. According to Chandler's actions, the drugstore has set what kind of objective?
a. Benefactor objective
b. Power and authority objective
c. Space productivity objective
d. Employee-centered objective
e. Employee empowerment
Question 4In a conventional marketing channel, every member seeks to maximize its own performance, and has little or no concern for the overall performance of the total supply chain.
Indicate whether the statement is true or false
Question 5Which of the following does NOT generally contribute to consumer dissatisfaction with traditional store shopping?
a. parking
b. price
c. selection
d. advice
Question 6When comparing customer theft and employee theft, which of the following statements is false?
a. Over a dozen shoppers are caught for every time an employee is caught.
b. As many as 30 percent of American workers admit to stealing from their employers, even if it is only a small item.
c. Employee theft amounts to over 800 per apprehension.
d. The average amount of merchandise recovered from a shoplifter is over 500.
e. Employee theft is most prevalent in food stores, department stores, and discount stores.
Question 7Geek Squad's 24-hour in-home customer support is an example of a transaction service.
Indicate whether the statement is true or false
Question 8The manager of a department store chose to use a percentage of the year's profits to help fund the Salvation Army's Thanksgiving Dinner for the Homeless. In reference to this sponsorship, the manager appears to have set what kind of objective?
a. Benefactor objective
b. Self-gratification objective
c. Financial performance objective
d. Status and respect objective
e. Personal objective
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