The concept of _________ pricing allows companies to adapt to rapidly changing business conditions.
a. online
b. personalized
c. real-time
d. end-benefit
Question 2The _____ is a group of products that are closely related because they are intended for the same end use, are sold to the same customer group, or fall within a given price range.
a. merchandise line
b. merchandise product mix
c. brand management
d. product assortment
e. unit management
Question 3Which of the following would be a good approach statement for a salesperson to use?
a. Can I help you find something?
b. How may I help you?
c. Are you looking for anything in particular?
d. Hello, welcome to our store.
e. Would you be interested in applying for our credit card? You can save 10 percent, today
Question 4For a mission statement to be effective, it should:
a. be less than 10 words; after all, the more concise the mission statement, the more focused the company.
b. provide a basic description of the fundamental nature, rationale, and direction of the firm.
c. be changed annually to reflect changes in the environment.
d. follow the strategy laid out annually by senior management.
e. be developed only after the retailer sets its goals and objectives.
Question 5_____ occurs when the retailer and supplier have different perceptions of reality.
a. Perceptual incongruity
b. Domain disagreements
c. Goal incompatibility
d. Gray marketing
e. Dual distribution
Question 6A business traveler is less likely than which of the following to be price sensitive about the cost when booking a hotel room.
a. employer
b. tourist
c. retiree
d. family
Question 7The three dimensions of the optimal merchandise mix are:
a. breadth, depth, and concentration.
b. merchandise lines, breadth, and density.
c. variety, density, and merchandise lines.
d. breadth, consistency, and depth.
e. variety, breadth, and depth.
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