An attempt by a wholesaler to preserve a market for its products by strengthening the retailers that it sells to is an example of what type of channel arrangement?
a. Retailer-owned cooperative
b. Wholesaler-sponsored voluntary group
c. Corporate system
d. Retail-sponsored marketing system
e. Franchised retail program
Question 2Wikipedia is an example of rapid product development using modular design.
Indicate whether the statement is true or false
Question 3The _____ dollar inventory planning technique states that the percentage fluctuations in monthly stock from average stock should be half as great as the percentage fluctuations in monthly sales from average sales.
a. partial stock
b. stock-to-sales
c. basic stock
d. percentage variation
e. weeks' supply
Question 4Customers who tend to postpone all decisions, and who want the salesperson to make the decision for them, are characterized as:
a. sociable.
b. defensive.
c. interrupters.
d. indecisive.
e. impulsive.
Question 5The creative method of retailing focuses on facts to make decisions systematically.
Indicate whether the statement is true or false
Question 6What type of vertical marketing channel has a well established authority structure?
a. Franchise system
b. Contractual vertical marketing system
c. Conventional marketing system
d. Corporate vertical marketing systems
e. Wholesaler-sponsored voluntary group
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