Recommendation systems can include such topics as pet ownership or cell phone plans.
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Question 2It is just as bad to have too much inventory on hand as it is to have too little.
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Question 3Mastercard's Priceless ads are examples of a lifestyle advertising approach.
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Question 4Given the ever-changing needs of the retail environment, retail managers who possess _____ are highly sought after as these managers have the ability to quickly alter plans to accommodate changes in trends, styles and attitudes.
a. flexibility
b. leadership
c. initiative
d. enthusiasm
e. creativity
Question 5The resource-advantage theory teaches that all retailers cannot achieve superior results at the same time.
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Question 6Virtual hosting of web sites is an example of cosmetic customization.
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Question 7The stock-to-sales ratio will fluctuate on a monthly basis because sales tend to fluctuate monthly.
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Question 8Creative ads should seek to (1) attract attention and retain attention, (2) achieve the objective of the advertising strategy, and (3) avoid having any errors, especially legal ones.
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