Which of the following would NOT be considered a category killer?
a. Office Depot
b. PetSmart
c. Toys R Us
d. Target
e. Best Buy
Question 2In pure competition, each retailer faces a horizontal demand curve and must sell its products at the going market or equilibrium price.
Indicate whether the statement is true or false
Question 3The logical goal for every traffic building campaign is to maximize profit.
Indicate whether the statement is true or false
Question 4_____ are those items for which the retailer has already paid, but the service has not been completed.
a. Total assets
b. Accounts receivable
c. Current assets
d. Operating expenses
e. Prepaid expenses
Question 5The most popular sales promotion tools in retailing are premiums, frequent-buyer programs, coupons, in-store displays, contests and sweepstakes, product demonstrations, and sampling.
Indicate whether the statement is true or false
Question 6A retailer that carries such a large quantity of merchandise in a single category at such good prices that it makes it impossible for customers to walk out without purchasing what they need, thus killing the competition, is known as a(n):
a. capital-based retailer.
b. category killer.
c. divertive competitor.
d. killer bee.
e. supercenter.
Question 7Market structures characterized as pure competition have heterogeneous products, many buyers and few sellers, and ease of entry for both buyers and sellers.
Indicate whether the statement is true or false
Question 8Unlike keyword advertising, banner advertising does not allow marketers to track acquisition costs and ad productivity.
Indicate whether the statement is true or false
Question 9_____ are amounts that customers owe the retailer for goods and services.
a. Total assets
b. Accounts receivable
c. Current assets
d. Operating expenses
e. Prepaid expenses
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