Traceability is lower in keyword advertising than in virtually any other form of advertising.
Indicate whether the statement is true or false
Question 2Current liabilities include all of the following EXCEPT:
a. notes payable within the six months.
b. payroll payable.
c. mortgage payable.
d. accounts payable.
e. taxes payable.
Question 3A retailer's location is not an important consideration when seeking to determine the target audience for a retailer's promotions.
Indicate whether the statement is true or false
Question 4Which of the following is NOT one of the ways by which retailers are categorized?
a. Location
b. Market share
c. Number of outlets
d. Size
e. Margin vs. turnover
Question 5Situations of near monopoly do exist.
Indicate whether the statement is true or false
Question 6In keyword advertising, no fees are collected unless a visitor clicks on an ad.
Indicate whether the statement is true or false
Question 7Art's Appliances has accounts payable of 65,000, payroll payable of 2,750, mortgage payable of 38,500, current notes payable of 12,000, and taxes payable of 3,100 . Art's current liabilities are:
a. 12,000
b. 38,500
c. 82,850
d. 121,350
e. 178,900
Question 8Retailers should manage the five basic promotion components (advertising, publicity, personal selling, and Internet selling) from a total system perspective.
Indicate whether the statement is true or false
Question 9What are the five most popular methods of classifying retailers?
a. Census Bureau, inventory method, margin versus turnover, location, and size
b. Census Bureau, margin versus turnover, inventory method, channel system, and size
c. Census Bureau, number of outlets, margin versus turnover, location, and size
d. number of outlets, margin versus turnover, location, size, and inventory method
e. number of outlets, Census Bureau, inventory method, location, and size
Quick Reply
