Russian consumers spend more than Western European consumers on cosmetics and toiletries.
Indicate whether the statement is true or false
Question 2Which of the following does NOT constitute a behavioral dimension?
a. How much?
b. Where?
c. In what situation?
d. Who?
e. Why?
Question 3Russian women focus primarily on outward appearance and strive to make a bold personal statement.
Indicate whether the statement is true or false
Question 4Which of the following statements is NOT true of motives?
a. Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer a strong basis for predicting future behavior.
b. A motive might be considered an inner state that produces goal-oriented behavior.
c. For marketing purposes, motives and attitudes are essentially the same thing.
d. Marketers believe that an understanding of the motives behind a behavior might allow them to better influence future behavior.
e. The knowledge of motives allows marketers to understand the needs of the customers.
Question 5Behavioral intentions studies are conducted to identify market segments, profiles of heavy product users, and occasions for consumption.
Indicate whether the statement is true or false
Question 6According to marketing researchers, motives:
a. are different from drives.
b. involve the determination of how people behave.
c. refer to external states that direct behavior toward goals.
d. involve the determination of why' in human behavior.
e. are inner states that may energize but do not direct or move behavior toward a goal.
Question 7Most Asian consumers have low levels of brand loyalty.
Indicate whether the statement is true or false
Question 8In the context of marketing research, a consumer's anticipated or planned future behavior is referred to as:
a. intention.
b. motivation.
c. goal orientation.
d. need satisfaction.
e. lifestyle.
Question 9Export research is an example of research in the study of industry, market characteristics, and market trends.
Indicate whether the statement is true or false
Question 10From a marketer's perspective, when measuring the effectiveness of an advertisement, a person's awareness refers to:
a. to his knowledge of the program that preceded the ad.
b. how much a person knows about the advertisement.
c. the person's level of consciousness.
d. what the person knows about the company.
e. how many magazines the person reads.
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